It is an absolute insult and it needs to go. EA has been looking for the line for years, and this is a royally strange place to find it, but this is what it is.
It's absolutely unnecessary in any sense. When we are IN GAME is not the time for ads, we see them when the EA launcher pops up even though we clicked the shortcut for the game. We see them when the game loads (side note I like them here better than dealing with the EA app, but they take up WAY too much space) When we're done playing and want to close the game, guess what? Here is the EA launcher again. NOT LAUNCHING ANYTHING, because it restarts when you close the game. If I wanted to see it AGAIN I wouldn't have closed it out.
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March 8