A bit of education for you all:
July 1st is mainly known as Canada Day, but here in Newfoundland, it is also a Memorial Day. On July 1, 1916, during WWI, the Newfoundland Regiment attempted to advance at Beaumont Hamel, sadly getting attacked by the enemy. The Newfoundland Regiment was almost destroyed. At roll call, out of all the soldiers that fought, only 68 were able to answer.
If you want more info, you can read this in-depth article
Because it is a memorial day for us, we also wear Forget-me-nots on this day, because the last thing one should do is forget a day such as this and the sacrifices that were made.