You could interact with it by clicking on the Echo and picking the music format. Your sim will say something in simish and the echo will repeat in simish and play the song. Now EA and Maxis would probably have to get permission from Amazon to do this.
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There is also a Google equivalent now (I think its called Google Assistant or Google Home), and then there's programs like Microsoft's Cortana, and Apple's Siri that take vocal instructions from your tablet or computer. So the concept isn't exactly Amazon exclusive.