My post wasn't clear. I meant that Store content was the only content they produced towards the end of TS3's life. They stopped making packs towards the end. I know that the Store was around since '09.
For me, nail polish doesn't cut it. If they were adding improved babies or cars, then I would be happy to go without a new EP. But if all we're getting is shallow "refreshes" and Kits with a few new outfits, then I am dissatisfied on all fronts.
This is what I thought. Because they stopped making packs and put out Store content only towards the end of TS3's life, and I see Kits as parallel to Store sets.