The last time I posted I created a firestorm....that post was closed. However, I want to try again because I think I know why Star Wars was chosen for the latest Game Pack.
It is clear (to me anyway) that EA has entered into a deal with Disney about the Star Wars franchise. They released Star Wars Jedi Fallen Order last year under the EA banner. They are about to release Star Wars Squadrons (under the EA Banner). My theory is that EA entered an agreement to produce X number of Star Wars related titles across their various game franchises. The Sims 4 was probably one of them. EA/Maxis were probably contractually obligated to produce a Star Wars themed game pack in a certain time frame. So, this might not have been what they wanted to release next but what they had to release next. Also, if they were under a time crunch, they might not have been able to flesh it out like they wanted to.
I've seen it before. Authors and music artists who enter a multi-project deal to make a certain number of works. They want out later so they throw something together to fulfill the contract.
I am not saying this is true or correct. I'm not saying it is right for a company to do that, but it does happen.
This might explain why Journey to Batuu is not up to their usual work and is not what the fans really wanted.