If this is their idea of an "incredibly strong foundation", I'd hate to see what their idea of an incredibly weak one is. Alternatively, perhaps they were using the other definition of incredible: Incredible adjective in·cred·i·ble | \ (ˌ)in-ˈkre-də-bəl \ Definition of incredible 1 : too extraordinary and improbable to…
Same with gambling addicts, companies (the bad ones) thrive on exploiting the brain's psychological investment/reward system in order to get people to keep buying stuff, be it games or 'surprise mechanics'.
Which it doesn't... Singular "You", has a history dating from between the 15th and 17th century, singular "They" has a history from the 18th century and was never used first person, but as a way for a third person to conceal the gender of an individual they were speaking about, in modern English "They" is only singular…