Still not showing on the Origin store for me either. I think for the countdown it was based on previous release times, they could full well release at a different time. I'd honestly prefer midnight release, but meh. I suppose I'll get the Instant Pot ready for dinner while I wait!
I had to go hunting for it, but it's there. Try going to your library, clicking the Sims 4 and then the game packs tab. That's how I was able to get it.
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I heard 9.30 am PT as well. Even better than 10, but I'll be a bit late xD
Sims Community says 12 30.
Good. I have time to finish making lunch. (I don't get mom leftovers. I'm the mom... mine is in another state.)