Like I would send a couple to whatever kind of business together instead of just a single sim. So they each could be doing something different like one could be ringing people up and one could be restocking or they could both be ring people up and higher an Employee to restock or something. I've only played where I have one sim that owns a business so I don't know quite know how this works.
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Family businesses work really well, because you can rotate your sims so that they do not get too tired or bored, and you can use sims with different personalities and skills for different tasks. Also, when you acquire retail perks like faster ringing-up and faster restocking, they apply to the whole family (unlike skills). As long as you keep at least one sim on your retail lot, you can carry on playing there indefinitely and need never go home unless you want to (my sim family doesn't get bills, so I am can't comment on whether you have to go home to pay bills, or whether you can can pay them from the retail lot). Any number of family members can travel to the retail lot on the first occasion, but it doesn't really matter who you choose, because you can instantly summon any other family member to the lot whenever you want and you can send anyone home again whenever you want.
I have sim family of five who own a family bakery. The younger couple run the business for the most part and live in a sweet little flat above the shop (giving them some much-needed privacy), but grandma, who has good cooking and baking skills, comes in daily to make goodies for sale, and grandpa, who has max handiness skill, comes in now and again to fix anything needing repair or upgrading. Younger sister is called in to serve customers when the shop is very busy.