A while ago one of my sims became a celebrity due to a work event: boss wanted her to do something shady, she refused, got booted, but gained the first level of celebrity status because of it. Sim just went on with life, another job and all. Some time later there was a notice that sim was no longer a celebrity because they had done nothing to promote it. Say what? Why bother with being one if you have to be a 'hey, look at me' jerk to keep it?
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Most sims (and humans) are celebrities because they actually did something. I think it's quite natural that they should keep doing that something to remain famous over time. Anyway, it sounded like a random fame thing, so maybe the loss of fame was not very hard to handle?