Forum Announcement, Click Here to Read More From EA_Cade.
SimGuruRachel is back.
Pamtastic72
Posts: 4,545 Member
This was posted on Twitter about an hour ago. Not clear if she’s back on TS4, or just EA/Maxis in general.
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I have no memory of this place. Time to start anew I guess
The Sims 4 hasn't introduced a new musical instrument since 2017
Rachel Rubin Franklin has come full circle. She worked on Electronic Arts’ The Sims 4 franchise for years, leaving for Facebook to run social VR. Now she has rejoined EA as the senior vice president of Positive Play.
It may sound like a vague job compared to running a studio, but the Positive Play task is an important one for EA, and Franklin believes it is essential to creating strong communities around EA’s games. She will lead a group that will execute EA’s strategy for Positive Play, and she will partner with workers all over the company to ensure that they integrate its principles into the core of EA’s business.
EA published its Positive Play Charter in June and rolled out regulations across the company. It has begun integrating reporting functions in all of its games, so players can notify EA when something has gone wrong. It added messaging for zero tolerance for hate speech in all major games launched this year (Madden 21, UFC 4, FIFA 21, NHL 21, and Star Wars: Squadrons).
Franklin’s hire will build on this. She can further develop a player council that EA created to help figure out the right guidelines and tools to combat these problems. EA is a member of the Fair Play Alliance, and it has escalation policies to deal with online harm. It also provides training for teams working directly in online communities. Franklin will report to Chris Bruzzo, the executive vice president for marketing, commercial, and Positive Play.
October 23, 2020
https://venturebeat.com/2020/10/23/rachel-rubin-franklin-leaves-facebook-to-work-on-eas-positive-play-push/
https://www.ea.com/commitments/positive-play
The one thing I remember her for is the very cringeworthy stage appearance when she said 'let's turn this press conference into a party...'
She was General Manager at Maxis.
https://forums.thesims.com/en_US/discussion/899258/maxis-organizational-update
She was succeeded by Joe Nickolls and most recently Catharina Lavers Mallet.
https://www.google.com/amp/s/www.gamesindustry.biz/amp/2021-04-23-catharina-lavers-mallet-takes-over-as-maxis-boss
This positive play thing sounds kinda flimsy to me, I don’t truly understand the need but hey, sure, why not.
Let’s see how it goes.
She enthused over "smarter sims" and a revolutionary emotion system. Looking back at this, I think she committed fraud! /jokes
She left for a position at Facebook.
Rachel Rubin Franklin is the head of social VR at Facebook. With more than 20 years of experience in launching interactive entertainment products, she’s an expert in leading engineering teams and building brands. Before joining Facebook, she served as an executive producer and general manager at Electronic Arts, where she led The Sims 4—one of the most successful PC games of all time. Prior to that, she was the cofounder and president of Moonstone Interactive, a lucrative website design and online marketing firm, and worked with clients such as the Academy of Art University, San Francisco; IBM; Adobe Systems; Microsoft; Nickelodeon; and the NASA Marshall Space Flight Center, among many others. She holds a BS in applied mathematics and computer science from Carnegie Mellon University.
Nothing about this announcement excites me.
Interview with Rachel on why toddlers were not included at launch.
The fact is, we owe you a clearer explanation for why pools and toddlers will not be in The Sims 4 at launch, so here goes.
https://www.ea.com/games/the-sims/the-sims-4/news/whats-out-and-whats-in
When we finally got toddlers plus the Parenthood pack, I was quite pleased with the result; better than any Sims game has done it before, as far as I'm concerned. So now I'm grateful that we had to wait so that we could get what we did.
The Winters family Tree --- My Mods
In general I also like to see smart and competent women proving women can do the same job as men. But after reading the article you linked where she defends cutting basics from previous versions of the game in favour of the overpowering emotions, I am not sure if this is the right person for the sims 4... The future will tell.
At Electronic Arts, we believe in the power of positive play. So today, we are proud to introduce the Positive Play Charter - an updated set of community guidelines with clear consequences for players who
engage in racist, sexist, ho-mo-pho-bic, and abusive acts in our games and channels. If we see someone being offensive or abusive, we’re going to hold them responsible for their actions.
I agree with this 100%, I don’t have any feelings about her one way or another. I didn’t come to the game until October of 2015, and she left in 2016 before I was really even sure what a SimGuru was let alone who they were individually. It doesn’t seem she’s going to be involved with game development. Whether that’s for better or worse. Thinking back on the timeline though, we did get some good content when she was there. Even if base game was pretty hollow to start out.
From what SmGirl1010 posted she’s working on the community engagement side for all of EA, and not game development at Maxis for The Sims this time. So it seems if she has anything at all to do with TS4 it would be these forums, the official Twitter account, the Facebook page, Instagram, Twitch, etc.
Exactly. No need to panic. 😄